Whoever came up with this ad campaign has made a very strategic mistake. If the strategy was to sell more Vodka in Mexico the ad will work but if the ad campaign was expected to sell more vodka overall; it failed. I don’t drink vodka but I will remind everyone that does, not to drink Absolut.
The map that is depicted in the ad shows the states of California, Texas, New Mexico, Utah, Colorado, and Arizona, as part of Mexico. The ad is an effort to bring “pride” to Mexico. That is a lofty goal because if you look at what Mexico’s greatest exports are, drugs, illegal labor, and poverty; creating a sense of pride will take more than a Vodka ad. Americans are very sensitive to the radicals that believe the Southwest is Mexico’s, and this ad fuels those fears and unlocks pent up emotions.
They have under estimated how powerful Americans are when they unite around a cause. We will fight to the death for our country. With the sensitivity to the illegal immigration debate, this ad was a very poor choice. Just a thought…
True knowledge of American history is necessary to insure the future of the America we love… This is an important time in our country's history. We must be wise and measured as we choose our leaders going forward.
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